Service
Implementation that makes your data usable
We configure your platforms and turn raw events into one data model both marketing and engineering trust. You end up with a warmed sending infrastructure and a marketing team that no longer files a ticket to send a campaign.
Talk to usWe reply within one working day.
When you need this
Data lands in the CRM half-clean
Profiles arrive with missing consent flags, duplicate identities and timestamps in three formats. Every segment needs a manual check before anyone presses send.
Events are named differently in every system
purchase, Purchase and order_completed all describe the same thing. Building a trigger means asking three people which field is the real one.
The IP and domain were never warmed
Volume went from zero to the full database overnight, and the inbox providers answered accordingly. Now a deliverability problem is being treated as a content problem.
Marketing waits on engineering
A new attribute takes a sprint. Campaigns get designed around the data that already exists rather than the data the journey needs.
What we do
Platform setup
- Workspace, environments, roles and permissions
- Channel configuration: email, push, in-app, SMS and webhooks
- Templates, content blocks and a brand-safe component library
- Naming conventions and a campaign taxonomy your reporting can read
- Sandbox and release process, so a test never reaches a live user
Data model and integrations
- One event schema, agreed by marketing and engineering
- Identity resolution across app, web and offline sources
- Warehouse or CDP to CRM sync through Hightouch, with monitoring
- Catalogues and computed attributes for personalisation
- Backfill and reconciliation checks before go-live
Deliverability and compliance
- SPF, DKIM and DMARC records published on a dedicated sending domain
- A structured IP warm-up plan, stepped by volume and engagement tier
- Consent capture, a preference centre and suppression logic wired into the platform
- Lawful basis and retention configured to meet UK GDPR and PECR
- Seed lists, inbox placement monitoring and an escalation path handed to your team
How we work
Blueprint
We agree the event schema, the identity strategy and the integration map before anyone configures a platform.
Build
We configure the platform, wire the integrations and build the templates, working in a sandbox against real data.
Warm-up and QA
We warm the sending infrastructure by volume and engagement tier, and QA every journey against a written checklist.
Handover
We document the build, train your team and stay on call through the first live cycle.
Timelines depend on scope and on how we work together, so we estimate them after a scoping call rather than up front.
What you get
Shared by marketing and engineering, with one name per event
Sending raised by volume and engagement tier, not switched on cold
Manual exports between systems
Documentation and training your team can run the stack on
Platforms we work in
- Braze
- Bloomreach
- Insider
- Maestra
- Hightouch
- Snowflake
- Databricks
Related services
Tell us what your stack looks like
Send us the platforms you run and the data you want them to use. We will come back with a view on what the build involves.