Customer story · Premier Padel
From zero CRM to a million-fan engine on Braze
Starting with no CRM foundation, Glassjaw partnered with Premier Padel to design and deliver a full CRM ecosystem from scratch, implementing Braze and Snowflake to turn a fragmented audience into a high-performing, multilingual engagement machine.
83.8%
Peak open rate, nearly 4x the industry average
99%+
Delivery rate achieved from zero infrastructure after IP warming
45%+
Average open rates across tournament campaigns
“Glassjaw didn't just implement a CRM tool. They built the operational engine behind our global fan experience.”
Nicholas Hyett, Head of Digital, Premier Padel
The challenge
Premier Padel lacked CRM infrastructure despite rapid global growth. Customer data was fragmented and incomplete, preventing unified customer views. Without a data warehouse or automation capabilities, all communications were manual and unstructured. Managing dozens of multilingual tournaments monthly became unsustainable.
What we built
Glassjaw implemented Braze and Snowflake with core platform setup, unified data modelling, comprehensive segmentation frameworks, full campaign execution, and operational dashboards for long-term scalability.
Results
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Unified over 1 million users from fragmented sources
-
Tournament communications now launch within days
-
Sustained 45%+ open rates with a peak of 83.8%
-
Established the foundation for multi-channel expansion
- Client
- Premier Padel
- Platforms
- Braze, Snowflake
- Channels
- Email, in-app messages, push
Services involved
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