Service
Execution: we run your CRM programme
Execution is scaled to what you need. At one end we run your campaigns: you keep strategy and assets, we build and ship. At the other we run your whole CRM engine, owning strategy, calendar, segmentation, execution and reporting.
Talk to usWe reply within one working day.
When you need this
Nobody owns the programme
Sends go out on schedule, but nobody owns segmentation, frequency or what the next quarter should look like. The calendar fills with whatever is loudest.
Campaigns launch late
The brief lands, the build starts much later, and the send slips past the moment it was meant to catch. Everyone is busy and nothing is early.
One person knows the tool
Platform knowledge, the campaign plan and the send button all sit with one specialist. When they take leave, the programme stops with them.
Reporting stops at the send
Results get pulled when somebody asks and go no further. Nothing feeds back, so the same audience gets the same treatment again.
What we do
Strategy and planning
- Ongoing CRM strategy, reviewed against the goals you set
- Segmentation and audience management across the base
- A campaign calendar and a campaign plan per cycle
- Channel selection per journey, with frequency capping across them
- Briefs that state audience, trigger, message and the metric that decides it
Build and QA
- Audience and segment build, with exclusion rules applied by default
- Responsive templates, copy slots and dynamic content
- Localisation per market, with native-language review
- A written QA checklist per channel, signed before every send
- Rendering, link and tracking checks against a live seed audience
Send, report and iterate
- Scheduling, throttling and send-time logic
- Always-on journeys maintained alongside campaign sends
- An incident process for failed sends and data outages
- Reporting against the metric in the brief, not the metric that looks best
- Iteration on segments, content and timing from what the reporting shows
- Ongoing optimisation of journeys, segments and content, included in the retainer
How we work
Take stock
We look at what is live, who owns what today, and where you want us between building your campaigns and running the whole engine.
Plan
We set the campaign calendar, the segments and the channel per journey, then brief each campaign against a metric.
Build, QA and send
We build inside your platform, run the channel checklist, schedule the send and watch it go out.
Report and iterate
We report against the brief and feed what we learn back into the segments, the content and the always-on journeys.
Timelines depend on scope and on how we work together, so we estimate them after a scoping call rather than up front.
What you get
Every campaign and always-on journey planned in one place
A lead on your account, with a second who knows it just as well
Email, push, in-app and SMS planned together, not one at a time
Reporting on what shipped, what it did, and the change we make next
Platforms we work in
- Braze
- Bloomreach
- Insider
- Maestra
- Hightouch
- Snowflake
- Databricks
Related services
Tell us what you need run
Send us your campaign calendar, or tell us that you do not have one yet. We will come back with how we would run it and where we would start.