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CRM glossary

Data warehouse

Also called: warehouse, analytical database

A data warehouse is a central database built for analysis rather than for running an application: it holds history from many source systems in a structure designed for querying across them. For CRM teams it is where order, web and campaign data finally sit side by side, which is what makes a consistent customer definition possible. Separating storage from compute made loading raw data cheap, so the hard part shifted from deciding what to keep to modelling what you kept.

Articles using this term · 11