Composable CDP

A composable CDP assembles the functions of a packaged customer data platform on top of the warehouse you already run: modelling in SQL, identity in tables you control, and a separate tool to sync audiences out. Teams choose it to avoid copying their data into a vendor's store and to keep one definition of a customer. It moves work to data engineering, so it suits teams with analytics engineering capacity. Real-time triggering is usually the weakest part.