CRM glossary
BIMI
Also called: Brand Indicators for Message Identification, brand logo in inbox
BIMI is a standard that lets a brand's logo appear beside its messages in supporting inboxes, provided the sending domain already enforces DMARC. It gives a CRM team a visible return on authentication work and a small trust signal in a crowded inbox. The requirements are strict: DMARC set to quarantine or reject, a logo in SVG Tiny PS format, and at several major providers a paid Verified Mark Certificate proving you own the trademark.
Articles using this term · 2
- Two years of sender rules: what is now table stakes · 4 February 2026
- Moving DMARC from p=none to p=reject without losing mail · 8 June 2024