Basket abandonment

Basket abandonment is when a shopper adds items and leaves without buying; the recovery programme is the triggered messages sent afterwards. It is usually the highest-revenue automation in retail CRM, because intent is explicit and recent. Much of the measured revenue would have arrived anyway, so judge it against a holdout group rather than by attributed sales. Timing beats creative here: a first message within the hour, a reminder the next day, a third only if margin allows.